SCOPE
Define the target
Clarify industry, geography, company size, buyer function, volume, source and delivery requirements before research begins.
METHODOLOGY
Research before records.
A practical process designed to keep the target clear, the data organized and uncertainty visible.
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ACCOUNTS
Build the account universe
Research companies from the agreed sources and qualification criteria. Existing lists can also be used as the starting point.
PEOPLE
Map relevant contacts
Identify the people and functions that make sense for the project, using company context alongside role information.
ENRICHMENT
Complete the records
Add the agreed professional contact and company fields, including LinkedIn, email, phone and supporting company data where available.
QUALITY
Verify, review & deduplicate
Apply the agreed verification workflow, separate confidence levels where needed, remove duplicates and review obvious conflicts.
DELIVERY
Organize for action
Return the final records in the requested format, with clear columns and notes where they help your team understand the data.
✓
Clarity over false certainty.
Research data changes. Where certainty matters, the delivery should make that visible rather than making every field look equally reliable.
✓
Research follows the brief.
We don't start by dumping a database. We start by understanding the target and then build the records around it.